Best Western Asia Named Top Midscale Hotel Chain for Tenth Year
BWH Hotels' Best Western brand secured the prestigious Travel Weekly Asia Readers’ Choice Award at a gala event in Singapore on October 1, 2026, expanding its footprint across five Asian markets.
Best Western Honored as Asia's Top Midscale Chain
Best Western Hotels & Resorts, a key part of the global hospitality group BWH Hotels, recently earned the title of Asia’s “Best Midscale Hotel Chain.” This marks the tenth consecutive year the brand has received this recognition at the Travel Weekly Asia Readers’ Choice Awards.
The prestigious ceremony took place in Singapore on October 1, 2026, celebrating leaders in the region's travel and tourism sectors.
A Decade of Service and Value
Olivier Berrivin, BWH Hotels Vice President — APAC, expressed the company's gratitude for the consistent support from travel industry partners and the readers of Travel Weekly Asia.
He noted that while BWH Hotels has expanded its offerings across all market segments, from economy to luxury, the company remains proud of its midscale heritage, which dates back to its founding in 1946. This year, the brand commemorates its 80th anniversary, reflecting on its long-standing commitment to service and value.
Growth Across Key Asian Destinations
The recognition follows a period of significant growth for Best Western in Asia. Over the past twelve months, the brand has expanded its portfolio with new hotels and resorts in key regional markets. This expansion includes properties in Thailand, Vietnam, Indonesia, Pakistan, and the Philippines, enhancing its presence across the continent.
These additions aim to provide quality guest experiences at accessible price points, a hallmark of the brand for over 80 years.
Implications for Couples Planning in Asia
For couples planning weddings, honeymoons, or pre-wedding shoots in Asia, Best Western's continued recognition offers a reliable option for accommodation and event needs. The brand's focus on an affordable price point, combined with its expanding network in popular destinations like Thailand and Vietnam, provides more choices for managing wedding budgets.
Whether securing rooms for guests or considering a destination for a romantic getaway, the consistent standard of Best Western properties across Asia can simplify planning for a memorable celebration.
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